Executive Summary
Key findings from the 12-month analysis
Global Rank
#7,953
Best: #6968 (Aug 2025)
Desktop Traffic Growth
35%
Mar 2025 → Feb 2026
Peak Visits / Month
543,111
Maximum monthly traffic
Mobile Audience
0%
Share of mobile-only users
Avg. Bounce Rate
0%
Total Visits (12 months)
0
Cumulative desktop traffic
Steady traffic and ranking growth
Desktop traffic grew 38.9% over the year, and the global rank improved by 3,665 positions — from #12,438 to #8,773. Traffic peaked in December 2025.
Overwhelming dominance of mobile traffic
On average, 90.5% of the unique audience uses only mobile devices. This highlights the critical importance of mobile optimisation.
Key channels — direct and organic search
The primary traffic sources are Direct and Organic Search, indicating strong brand recognition and solid SEO performance.
High engagement from Western users
Users from the US, Germany, and the Netherlands show significantly higher engagement: more pages per visit, longer average time, and low bounce rates.
Traffic & Global Ranking
Monthly desktop visits, global rank, and bounce rate dynamics over 12 months
Desktop visits by month
Peak: 599K in December 2025 (highlighted). Average: 521K/month.
Global Rank (lower = better)
Best: #6,968 (Aug 2025) · Start: #12,438 · End: #8,773
Bounce Rate (%)
Average: 67.28% · Minimum: 61.54% (Jan 2026)
Audience & Devices
Unique deduplicated audience and device type breakdown
Unique Audience (K)
Peak: 3.71M (Aug 2025) · Average: ~2.8M/month
Device Breakdown (12-month average)
- Mobile Only
- Desktop Only
- Cross-device
90.5%
Mobile Only
6.0%
Desktop Only
3.5%
Cross-device
Key Takeaway
The vast majority of the audience — 90.5% — are mobile users. This makes mobile optimisation not just desirable, but critically essential. The share of cross-device users (using both mobile and desktop) is gradually growing from 1.7% in March 2025 to 5.6% in February 2026, which may indicate growth of a loyal returning audience.
Traffic Sources
Channel breakdown for Desktop and Mobile (Dec 2025 – Feb 2026)
Desktop — monthly average
Total ~567K visits/month
Mobile — monthly average
Total ~5.5M visits/month
Desktop Sources Trend (Dec 2025 – Feb 2026)
- Direct
- Organic Search
- Referrals
- Paid Search
- Social
- Display Ads
Geographic Distribution
Top 10 countries by traffic with engagement metrics (Mar 2025 – Feb 2026) · All traffic (Desktop + Mobile), 12-month cumulative
Traffic Share by Country (%)
Desktop + Mobile · 12-month totalCountry Engagement Metrics
Visits = cumulative Mar 2025 – Feb 2026| Country | Share | Visits | Pages/Visit | Avg. Time | Bounce | Rank |
|---|---|---|---|---|---|---|
| Ukraine | 85.72% | 73,674,371 | 2.48 | 2m 6s | 72.9% | #134 |
| Poland | 5.13% | 4,405,823 | 5.57 | 4m 23s | 53.6% | #1,432 |
| Czech Republic | 4.03% | 3,464,094 | 3.62 | 2m 36s | 66.8% | #807 |
| Germany | 0.63% | 539,902 | 7.12 | 4m 52s | 33.6% | #27,053 |
| United Kingdom | 0.54% | 462,218 | 7.30 | 3m 20s | 44.6% | #21,783 |
| USA | 0.42% | 357,276 | 14.37 | 7m 28s | 29.4% | #122,225 |
| Slovakia | 0.41% | 351,917 | 3.86 | 1m 42s | 63.8% | #3,064 |
| Georgia | 0.34% | 288,972 | 1.61 | 5m 40s | 69.1% | #29,931 |
| Spain | 0.29% | 248,091 | 5.85 | 4m 46s | 48.1% | #23,633 |
| Netherlands | 0.19% | 163,852 | 9.43 | 5m 41s | 34.5% | #21,234 |
Ukraine
85.7% of traffic, ranked #134 in-country. High bounce rate (72.9%) — the core audience uses the site as a tool rather than browsing.
Poland + Czech Republic
9.2% of traffic combined. Significantly better engagement (5.6 and 3.6 pages/visit), indicating a more targeted audience.
USA, Germany, Netherlands
Less than 2% of traffic, but exceptional engagement: USA — 14.4 pages/visit, 7m 28s on site, bounce rate of only 29.4%.
Insights & Recommendations
Analytical insights and strategic recommendations
Strong brand recognition
Direct traffic is the leading channel on both desktop (246K/month) and mobile (2.17M/month). This reflects high audience loyalty and strong brand recognition for choiceqr.
Effective SEO strategy
Organic Search is the second-largest channel: 187K/month on desktop and 1.87M/month on mobile. The site is well-indexed and attracts targeted traffic.
International expansion potential
Users from the US (PPV 14.4, time 7.5 min, bounce 29.4%) and the Netherlands (PPV 9.4, bounce 34.5%) show exceptional engagement — a clear signal of high demand in Western markets.
Seasonality and traffic peaks
The traffic peak in December 2025 (599K) and the best rank in August 2025 (#6,968) point to seasonal patterns. Marketing activities should be intensified during these periods.
High bounce rate in Ukraine
72.9% bounce rate in the primary audience (Ukraine) with low PPV (2.48) suggests that most users are end consumers of QR menus, not B2B clients.
Growth in paid channels
Display Ads on mobile grew from 4.6K (Dec) to 13.4K (Feb) — a 3× increase in 3 months. Paid Search is stable (~109K/month on mobile). Advertising investments are beginning to pay off.
Correlation Analysis
Visits vs. Rank: r = −0.925
Very strong negative correlation. The more visits — the lower (better) the global rank. Traffic growth directly improves the site's position worldwide.
Bounce vs. Visits: r = −0.584
Moderate negative correlation. In high-traffic months, users are more engaged. Successful marketing campaigns likely attract a higher-quality audience.